Keller Williams: The Difference Is Culture

Why Is Culture Important?

Culture is what separates Keller Williams from every other real estate company on the planet. 

Our culture is built upon just a few of the following ideas.

  • Training
  • Agent-Centric
  • Open Books
  • Proven Buisness Model
  • Profit-Sharing 

But it all starts with our M.V.V.P.B (Mission, Vision, Values, Perspective, Beliefs). With our strong M.V.V.P.B leading the way, Keller Williams will continue to be, according to Forbes, “one of the best places to work.” 

Below is just a few examples of the Kelle Williams Culture in action! 


red day logo

RED Day is the official Keller Williams holiday where everyone in Keller Williams is asked to “Give Where They Live”. On this day, all 180,000 members of the Keller Williams family spend a day investing in their local communities! Renew, Energize, Donate! 

KW Cares

kw cares logo

KW Cares serves Keller Williams associates and their qualifying family members during times of hardship due to sudden emergencies to ensure that everyone in our KW family feels supported, safe, and valued. As of 2021, KW Cares has given $49,587,842! 


Our Mission: To Build Careers Worth Having, Business Worth Owning, Lives Worth Living, Experiences Worth Giving, and Legacies Worth Leaving.

Our Vision: To Be The Real Estate Company of Choice for Agents and Their Customers.

Our Values: God, Family, Then Business

Our Perspective: A Technology Company that Provides the Real Estate Platform That Our Agents’ Buyers and Sellers Prefer, Keller Williams Thinks Like a Top Producer, Acts Like a Trainer-Consultant, and Focuses All Its Activities on Service, Productivity, and Profitability. 

Our Beliefs: The KW WI4C2TES is the Guidebook for Our Beliefs.

Belief System win-win or no deal integrity means do the right thing customers always come first commitment in all things communication means seek first to understand creativity is ideas before results teamwork means together everyone achieves more trust starts with honest equity is opportunities for all success is results through people
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